Electronic Shelf Labels (ESL) enables retailers to wirelessly update content on shelving signage efficiently and quickly, with no need to print paper tags or to deploy employees in order to change them manually.  Moreover, reducing workforce needs to support cost changes. With ESL, retailers are now able to update their pricing (dynamic pricing) whenever they require with reducing pricing errors to customers simultaneously. Now retailers are able to offer promotional pricing which responds to their customer traffic patterns (price optimization) or in response to any seasons for example, as it starts rain, offering umbrellas at a promotional price.  Pricer electronic shelf labels are recognized as an extremely useful and the best in terms of its efficiency, quality, readability, durability & toughness.